Lifestyle Photography & Creative Content

Journal

Posts in Branding
Color Palettes ~ Planning Your Content

A message I like to share with clients at all of my photo sessions is the importance of color palettes. When you are trying to convey a certain message to your target audience and/or market through visuals, it’s vital that you have a consistency in color coordination or a clear direction of colors following a particular pattern.

I’m one for all the color ~ with that being said, I usually stick to darker neutral tones, charcoals, muted grays with just a few pops of dark blushes, soft greens, and hues of blue. These colors represent my brand, in my creative world and in my personal life.

public.jpeg

When planning your session and your brand story, I’ll help you to decide on a specific color palette. This will help you to plan your posts, edit your site or launch new marketing materials that are all cohesive in style, color, and pattern.

I’ll also provide a document with your brand colors listed from our session. This will act as a reference point for planning your posts or deciding on graphics you’d like to add with your photos. It’s a great way to keep yourself organized with a color reference point.

I thought I would end this little message by including some of my favorite color palettes.

xo Joni Marie

matte black & white

yellow & pink hues

green & earthy tones

neutral tones

purple & pink hues

Proper Bagel & Local Honey

I always have such a fun time exploring different places around Nashville during lifestyle sessions. For this session, I got to hop over to Proper Bagel (they have so many amazing cream cheese options) and Local Honey to snap a few shots.

xo Joni Marie

caitlinoct18-1-2.jpg
caitlinoct18-8.jpg
caitlinoct18-26.jpg
caitlinoct18-25.jpg
caitlinoct18-27.jpg
caitlinoct18-34.jpg
caitlinoct18-38.jpg
Lindsay

Meet Lindsay. She is a beautiful force to be reckoned with as she takes on a venture in health and wellness while pursuing authentic relationships.

I had the chance to book a branding session with Lindsay as she planned to release her wellness site and brand L Wellness

xo Joni Marie

lindsay-4.jpg
lindsay-8.jpg
lindsay-5.jpg

Our first stop was Steadfast Coffee in Germantown, who makes the best herbal teas. 

lindsay-17.jpg
lindsay-19.jpg
lindsay-21.jpg

Next up, we visited Gardens of Babylon to spend some time amongst all of their incredible plants. While chatting, we were able to snap a few photos in between. 

lindsay-30.jpg
lindsay-32.jpg
lindsay-43.jpg
lindsay-44.jpg
lindsay-48.jpg

Our last stop was 12 south right outside of Imogene and Willie, with quick stop for an almond milk latte at Portland Brew. 

lindsay-59.jpg
lindsay-62.jpg
lindsay-66.jpg
lindsay-70.jpg
lindsay-68.jpg
lindsay-71.jpg
lindsay-75.jpg